Ocean Outdoor and Kuori

Ocean Outdoor upgrades prime Stockholm network with Kuori’s complete outdoor totem solution

Ocean Outdoor  is one of Europe’s leading digital out-of-home media operators, known for premium advertising locations and high-impact digital networks.

For Ocean Outdoor, whose displays in central Stockholm represent one of their most important and in-demand advertising products, the recent hardware refresh was about more than replacing older units. It was about upgrading to a future-proof and reliable solution built for continuous operation in demanding urban environments.

A hardware refresh in prime city locations

Part of Ocean Outdoor’s media portfolio is operating digital screens in high-traffic central streets. These locations are among Ocean Outdoor’s most valuable advertising assets and are consistently sold out.

This project involved replacing older-generation units with a new outdoor totem solution while maintaining the same screen size and advertising impact.

“We’re very happy with the design. The totems are sleeker and more refined than previous generations and comparable solutions. The overall structure is slimmer while maintaining the same screen size.” — Petter Andrée, Head of Technology at Ocean Outdoor

Kuori has delivered 20 75” double-sided outdoor totems across central Stockholm, with further installations continuing during the summer.

More than hardware: a complete product approach

For Ocean Outdoor’s technology team, the key requirement was not just aesthetics, but operational control. Rather than assembling components from multiple suppliers, Ocean Outdoor wanted a complete, integrated product.

“Instead of dealing with different suppliers for casing, LCD or other components, we can rely on one integrated solution.” — Petter Andrée, Head of Technology at Ocean Outdoor

Kuori’s R5 outdoor totem is delivered as a closed-system product, combining structure, display technology and environmental protection into one engineered solution. This simplifies responsibility, maintenance and long-term reliability.

Monitoring and 24/7 operational stability

A major advantage for Ocean Outdoor has been Kuori’s monitoring capabilities, allowing proactive detection of issues before they impact advertisers.

“For me, number one is always how we can detect errors before clients contact us. The ability to monitor multiple parts of the totem gives us confidence that the product is running continuously.” — Petter Andrée, Head of Technology at Ocean Outdoor

This level of visibility enables faster response times and reduces the risk of unexpected downtime, which is crucial when operating high-profile urban advertising assets.

By combining integrated engineering, proactive monitoring and a complete product philosophy, Kuori supports media operators in maintaining control, performance and visual impact in demanding urban locations.